The Experience of Enjoying a Chilled Beer at the Beach!
The concept of this shoot was to create both stills and video sequences to showcase the experience of enjoying a chilled Moritz Radler beer at the beach, on a calm sunny afternoon!
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First I created multiple options for the beach environment in AI using prompts to convey the exact mood and vibe of the concept. Once we shortlisted the final background, I built a precise lighting set in my studio to match the lighting with the AI environment and imitate the midday sun. The idea was to create harsh, realistic but yet aesthetically pleasing glow and highlights on the bottle, glass and the sliced lemon.
The bottle and glass were carefully styled with ice and condensation drops to make the drink look chilled, freshly served and appetising! The entire foreground, including the bottle, glass, lemon slices and the wooden surface was shot in camera in real time with great attention to detail following the visual brief.
First I created multiple options for the beach environment in AI using prompts to convey the exact mood and vibe of the concept. Once we shortlisted the final background, I built a precise lighting set in my studio to match the lighting with the AI environment and imitate the midday sun. The idea was to create harsh, realistic but yet aesthetically pleasing glow and highlights on the bottle, glass and the sliced lemon.
The bottle and glass were carefully styled with ice and condensation drops to make the drink look chilled, freshly served and appetising! The entire foreground, including the bottle, glass, lemon slices and the wooden surface was shot in camera in real time with great attention to detail following the visual brief.
The shoot was done at my studio in Barcelona and the entire process was handled in-house: from concept development, through to set design, production and post production.
Still Image
